Wellness addresses loneliness, with increased social spaces, clubs and concepts; With a critique of wellness as a cultural appropriator, wellness travel becomes hyperindigenous. We've gone from cloudy "clean beauty" to science-backed biotech beauty, from superficial wellness to meaningful wellness in the workplace. Boom of multisensory experiences; well-being remakes the urban landscape and people throw themselves into the “wild waters” of the world.
MIAMI, FL – OWorld Wellness Conference(GWS) has released its annual "Future of Wellness" report, the largest, most detailed (160 pages) and only truly global forecast of the latest directions in wellness. The 12 wellness trends for 2023 were revealed today at a media event in New York City (media can request a free copy of the report).
Some themes emerge:
Radically different consumption values. The trends show a profound shift in consumer values emerging from the pandemic: from the rejection of “selfish” wellness to the demand for science and solutions that work. If in the last decade well-being has been the protagonist of two solitary models, a sea of "personal care" and "digital well-being" products, the trend "Well-being comes from the loneliness epidemic" details the various ways in which The wellness world (and the world at large) is finally tackling the biggest pillar of health: social wellness, with a rise of new spaces, community models and concepts that put human connection at the center. With a critique of wellness as a relentless cultural appropriator, One Trend details how wellness travel will shift from a “global smorgasbord” to indigenous wellness at the source. In "Workplace Wellness is Finally Starting to Mean Something", we see how tired employees, deteriorating mental health and remote work mean that "workplace wellness" is finally moving from a false promise to a plan significant action.
Science is king. "From 'Clean' to Biotech Beauty" reveals how we're moving beyond the often obscure claims of clean beauty toward lab-tested, scientist-created "biotech beauty." With so much misinformation about diet and metabolic health, one trend, written by a doctor, explores how turning white fat into brown could be the breakthrough in obesity.
A return to the roots of wellness: with a difference. Several trends illustrate how we are returning to some of the deepest roots of wellness, but with a radical reinvention. If wellness has always been a sensory issue, new directions in multisensory integration are emerging with the combination of light, smell, temperature, touch and sound to create a dramatically new era for "sensory wellness". If water is the foundation of the spa, the "Blue, Hot and Wild" trend predicts that we will now be "taking the waters" deeper into nature, with an unprecedented global increase in fresh-faced spa destinations, and wild and crossed -Country swimming goes global. After three years of "touchless wellness," people are hungry for sensory immersion.
Well-being impacts new and serious sectors. Wellness has rewritten sectors from fashion to real estate, and the report shows how it will now transform some very serious sectors that affect people, including how a wellness lens is powerfully changing urban design and infrastructure; the opportunities hospitality brands see in embracing professional-level sports; and how well-being is becoming a much greater focus of government policy.
“Think of 2019, the height of the wellness market awash with products and hyper-consumers, with so many trends every minute that the evidence is questionable.”sayingsusie ellis, President and CEO from GWS.“This report is proof that the wellness market of just three years ago is suddenly looking archaic. Wellness in 2023 (and beyond) will be more serious and science-backed, but also more social and sensory.”
The report derives from the insights of hundreds of global wellness executives, economists, clinicians, investors, academics and technologists who gather each year at the Summit. This year, in addition to leading journalists and analysts as authors, trend spotters include leading experts in the field, whether they are doctors, economists or urban futurists.
1. Wellness + Meeting: Wellness Arrives for the Loneliness Epidemic by Beth McGroarty
We *know* loneliness is skyrocketing; killing; that the #1 indicator of health and happiness is relationships. But somehow, the newly super-capitalist wellness market has led with two things: a sea of "me time" products to keep and "digital wellness", both solitary journeys of "self-care". The pandemic has proven to be the tipping point: the biggest trend in wellness is new spaces and experiences that intentionally and creatively bring people closer together in real life, where social connection is at the heart of the concept. The future of wellness? A step from loneliness to social self-care, from shopping to belonging, from URL to IRL, from ego to empathy, from Goop to group.
2. Wellness + Travel: From Global Smorgasbord to Hyper-Indigenous by Elaine Glusac
Wellness and wellness tourism has long resembled Disney's "It's a Small World," typically separate buffets of global experiences in one place. Yoga, born in India, is ubiquitous across the world; ayahuasca retreats began in their Amazonian lands; You can get a Hawaiian Lomi Lomi massage in Dubai. But with a new critique of wellness as a deep cultural appropriator, a growing movement for social justice, and a greater emphasis on authenticity, travelers are now seeking much deeper cultural experiences and showing an interest in going to the source of ancient healing and healing. knowledge about how to care for the land and themselves. Indigenous travel and source of cultural well-being is our travel trend for 2023.
3. Wellness + Workplace: Wellness in the workplace is finally starting to mean something by Skyler Hubler and Cecelia Girr
From protected time off to the ultimate recognition of women's health needs, employee wellness is being rethought. Employers have been casually using the word "wellness" since the 1980s. But four decades later, we have little to show for it. Globally, 70% of knowledge workers experienced burnout in the past year, and a recent global study found that 38% of workers hate their job so much they wouldn't wish it on their worst enemy. Clearly, all these "workplace wellness" initiatives haven't worked for us. But with the pandemic dramatically accelerating changes to work models and the mental health crisis, and newly empowered employees, things are changing for the better. In this trend, we explore how superficial schemes of wellness at work are being replaced by more meaningful solutions.
4. Wellness + Beauty: From “Clean” to Biotech Beauty by Jessica Smith
As the fallout from the Covid-19 pandemic recedes, one thing is clear: science is king. In the world of beauty, the shift to data-driven products has never been more apparent. We're seeing a sea change from the "clean beauty" talk (with all its shady claims) to the desire for lab-tested, science-backed, and even lab-created products. In this trend, we look at the evolution of greenwashing and false claims to today's welcome new development of medical, biopositive and technological products, and explore what the future may bring. read more
5. Wellness + Cities: Urban Infrastructure Can Save Cities by Robbie Hammond and Omar Toro-Vaca
The role of the city has been reinvented countless times over the centuries – it has been trading posts, political and artistic centers and, more recently, concrete jungles of shops and offices. But the pandemic has served as a wake-up call to just how bad our cities are, leading to a new recognition of the inextricable relationship between the health of cities and the health of their inhabitants. Global cities are now at another historic turning point, where they are rebuilding around the well-being needs of their citizens. “Urban wellness infrastructure” is no longer perceived as a luxury, it is a necessity. This trend examines the diverse and creative ways in which an urban wellness infrastructure, combining capital improvements and business opportunities that holistically address social, mental and physical health, is being adopted around the world as a solution to accelerate growth and boost the post-pandemic. recovery and cultivating healthier, happier citizens.
6. Wellness + Weight: The Key to Brown Fat and Obesity Elimination por Michael Roizen, MD
Harnessing the ability to live longer and “younger” is one of the biggest trends in medicine and wellness today. Michael Roizen, MD, believes that a crucial factor in the quest for longevity is recognizing that not all fats are created equal, and turning white/yellow fat into beige/brown fat has the potential to move the needle in one of the world's greatest health crises. : obesity. . The reason? Brown fat increases mitochondrial density and burns a lot of calories, while white fat is metabolically inefficient and doesn't use a lot of energy. Yes, moving white fat to brown increases weight loss, but obesity is a serious disease, a key factor in heart disease, cancer, dementia and more.
7. Welfare + Governments: the case of union by Thierry Malleret
Wellness policies have taken years to develop, but in 2023 and beyond, they will evolve, multiply and strengthen. Governments *know* the staggering economic and social costs that come when people don't feel mentally and physically well. They *know* that unrest reduces the workforce while hurting productivity, the worst possible combination for long-term economic growth. They *know* that preventive wellness saves public money because it always costs less than cure.
8. Wellness + Water: Blue, Hot and Wild por Jane Kitchen
The pandemic has spurred a hunger for wild experiences that shows no sign of abating. But when we talk about the emergence of nature, we tend to stay on solid ground. By 2023, people will be diving into the world's wild waters in pursuit of a little "blue wellness," from an unprecedented global surge in new hot spring destinations to wild swimming and cross-country riding across the globe.
9. Wellness + Sports: New Business Models for Hospitality by Lisa Starr
Smart hospitality brands are meeting the demands of wellness-focused customers looking for professional equipment, fitness classes and wellness programs beyond the basement gym, whenever and wherever they are. Some hotel brands are even creating facilities that cater to entire amateur or professional sports teams, expanding the role of the hotel and ensuring professional quality for the rest of us. We predict that companies that support this trend will become the brands of choice for generations to come.
10. Wellness + Senses: Multisensory Integration by Ari Peralta
Advances in neuroscience and neuroaesthetics confirm that, when combined, the senses elevate our human experience. Nature is multisensory and it turns out that we are too. The senses have always been present in well-being. In fact, we subconsciously associate many wellness activities with one sense or another... spa is touch, wellness music is sound, chromotherapy is color, healthy food is flavor and thermal is temperature. This isolated focus is rapidly changing in remarkable ways. Brands are now accessing multiple senses simultaneously to better support wellness outcomes, broaden the wellness experience and influence behavior change: think using multiple sensory cues, harmoniously to deepen meditation.
11. Wellness + Biohacking: The Wild West of Biohacking por Marc Cohen, MD
Biohacking is the attempt to control biology and defy disease, decay and death so that we can become superhuman. The idea is not new: our ancestors were masterful biohackers and developed low-tech tricks like fasting, isolation, chanting, yoga, martial arts, body temperature manipulation and traditional medicines to improve your health and well-being. However, there is a new trend in biohacking with technology that is incredible. Supertechnologies like AI, brain-computer interfaces, sensorless sensing, CRISPR, xenobotics, nanobotics, probiotics, morphoceuticals, 3D tissue printing, cloud computing, and blockchain technologies allow us to manipulate molecules, modify genes, manage microbes, create living robots, regenerate body parts, seamlessly control and track health metrics, and manipulate our sensory inputs.
12. Wellness + Faith: Having Faith in Business by Brian Grim
Not surprisingly, the pandemic has led to a revival of faith. The surprising thing is that the corporate world is embracing this. If the initiatives of diversity, equity and inclusion (DEI) in the workplace have been centered on race, gender, sexual orientation and marginalized populations, now an aspect is emerging that has surprisingly left out of the conversation : the faith. As global workplaces are radically reshaped to address employee inclusion, purpose and well-being, more companies are leveraging their employees' total identity by including religion as an integral part of their DEI commitments, encouraging employees to become an official part (sponsored by the company). ) around their faith, just as businesses encourage women, people of color, and LGBTQ+ groups to do.
Tatiana for a year
news editor- TravelDailyNews Media Network |+ publications
Tatiana is the news coordinator for the TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring hundreds of news sources on the TravelDailyNews Media Network and vetting the most important ones in line with our strategy.
She holds a BA in Communication and Media from the Panteion University of Political and Social Studies in Athens and has been editor and editor-in-chief of several business magazines and journals.