13 Customer-Centric Marketing Strategies To Steal From Taylor Swift (2023)

FAQs

What are the 7 marketing strategies? ›

The 7 Ps of Marketing

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things. Let's take a deep dive into their importance for your brand.

Initially 4, these elements were Product, Price, Place and Promotion, which were later expanded by including People, Packaging and Process. These are now considered to be the “7 P's” mix elements.

Taylor Swift is a powerful brand, and she is incredibly careful with how and where she uses her name. Corporate endorsements include Keds, Diet Coke, CoverGirl, Capital One, and Apple.

A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4 C's determine whether a company is likely to succeed or fail in the long run.

Social media marketing is one of the best marketing strategies for small businesses. It involves using social networks to promote and sell your products, services, and brand. Brands can use both unpaid (organic) and paid social media marketing tactics to increase online sales and generate awareness.

(Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

Services marketing are dominated by the 7 Ps of marketing namely Product, Price, Place, Promotion, People, Process and Physical evidence.

In the 7 Ps, the new additions are People, Process, Physical evidence. Let's dive into these marketing tactics, starting with the most important one, product.

What is the difference between 4Ps and 7Ps? ›

Characteristics of 4Ps and 7Ps

As mentioned above, the 4Ps include Place, Price, Product and Promotion. The 7Ps model, on the other hand, is a combination of the 4Ps with 3 additional segments, which refer to People, Process and Physical evidence. People are presenting how our business works inside.

However, Swift's major success with her re-recordings can now empower artists to negotiate with record labels. For example, when discussing royalties, if an artist does not feel like they are getting what they deserve, they could use Swift's example as a bargaining chip to increase royalties.

COVID-19 Solidarity Response Fund

In 2020 Taylor Swift helps people worldwide by participating in a benefit concert One World: Together At Home. People around the globe watched this virtual concert and it received donations for the COVID-19 Solidarity Response Fund.

Brand Endorsement deals

From Keds and Diet Coke to Apple, Papa John's, American Express and others, these renowned brands and companies invest heavily in her and the deals add substantially to Taylor Swift's growing net worth.

The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation. The effective integration of the 6 P's of marketing can serve as the foundation for an effective growth strategy.

The eight-second rule is key in digital marketing. It represents the length of time an e-mail sender has to convince a recipient to engage with the e-mail received or to convince a visitor to stay on a particular website.

In services marketing, an extended marketing mix is used, typically comprising 7 Ps ( product, price, promotion, place, packaging, positioning and people), made up of the original 4 Ps extended by process, people and physical evidence.

His six Cs are content, commerce, community, context, customization, and conversation.

The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer. The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions.

How do you attract customers? ›

Social media marketing is one of the best marketing strategies for small businesses. It involves using social networks to promote and sell your products, services, and brand. Brands can use both unpaid (organic) and paid social media marketing tactics to increase online sales and generate awareness.

Marketing strategies

For example, if your marketing plan is to promote a new product or service, you might have a strategy dedicated to how you're going to use email marketing to support these broader goals. Every marketing plan will most likely produce several marketing strategies as part of the broader plan.

Another example of marketing mix is Tiffany & Co. applying product as their competitive edge. Their signature diamond cut (called a “Tiffany True Cut”) is only available at their store. The “Tiffany Blue” of their packaging is so distinctive that the Pantone Company has even named the color after the brand.

In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.

The 19 different types of marketing

Marketing has been around since the 1800s, and there are many different marketing techniques that a company can use. The most effective marketing strategies are the ones that are based on careful marketing research and understanding of the target audienceom/resources/target-audience.

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.

These are Promotion, Product, Place and Price. These 4 Ps play a major role in delivering the customer needs at the right time and the right place. Philip Kotler says, The most important thing is to predict where clients are going and stop right in front of them.

Price: The Most Important P in the Marketing Mix.

The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion.

Why are the 4Ps outdated? ›

4P's Are Dead (“That Stuff is so 20th Century”)

Because it's an academic framework for marketing that is not practical or actionable. The 4P's marketing framework has been widely used since the 1960's after being formulated by E. Jerome McCarthy (see Wikipedia "4P's Marketing Mix").

Taylor Swift is simply a brilliant songwriter and entertainer. She captures the imagination of her audience with her storytelling capabilities, creating an immediate relatability with fans of her music.

Taylor Swift has 36.6 billion combined streams of her music and 22.4 million album-equivalent units to-date in 2022. Universally acclaimed as one of her generations' most influential artists, Swift was also recognized for her work this year as a performer, songwriter and director.

Five years ago, Swift's “Reputation” achieved the biggest ever U.S. sales week by traditional album sales with 1.216 million copies sold. “Midnights” topped this record in just four days.

But Taylor doesn't stop there. She takes the time to study her fans' social media pages and create bespoke gifts for them. She even writes hand-written notes, just like a true friend would do. And when she visited one long-term fan, she didn't just bring gifts for her son.

The Oprah Winfrey Foundation, to which she founded and has donated more than $40 million, strives to help women and children find education and healthcare around the world.

What is Taylor Swift known for? Taylor Swift is an American pop and country music singer-songwriter. Five of her songs, including “Shake It Off” (2014), “Blank Space” (2014), and “Look What You Made Me Do” (2017), topped the Billboard Hot 100. She received a number of awards for her music.

“I'm very proud to be this year's Ambassador for Record Store Day,” Swift said in a statement. “The places where we go to browse and explore and discover music new and old have always been sacred to me. Record stores are so important because they help to perpetuate and foster music-loving as a passion.

In Swift's case, she owns at least part of the composition of most of the songs she wrote, but she does not own the masters. She tried to get them, but businessman Scooter Braun purchased the label she was with when she recorded the songs. So, she re-recorded them.

For years, Taylor Swift has been one of the biggest stars in music, but couldn't do the halftime show because she is sponsored by Coca-Cola, Pepsi's direct competitor.

What are main marketing strategies? ›

A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion.

Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.

Most effective marketing strategy: SEO marketing

SEO or search engine marketing tops the list of effective marketing strategies for small business, because it forms the base that all your other online marketing strategies will build upon.

Named by Dr. Philip Kotler, the five stages (Awareness, Appeal, Ask, Act and Advocacy) allow marketing and sales professionals to create a map of the customer's needs and priorities during the different parts of their purchase process.

The 9Ps of marketing mix consists of nine variables, i.e., product, price/pricing, promotion, place/distribution, people/target market, planning/process, partners, presentation, and passion.