13 Customer-Centric Marketing Strategies To Steal From Taylor Swift (2023)

If you need proof that aThe customer firstApproach works, look no further than Taylor Swift.

I know, I know. When you think of B2B marketing, Taylor is probably not the first name that springs to mind. But behind all the accolades, #1 albums and sold-out tours is a rock-solid marketing strategy.

She may not have a business degree among all her trophies, but she's got enough.good ideas and power movesto show off your marketing skills.Here are 13 marketing strategies good enough to steal in case you're wondering, "What would Taylor do?" as you create your next campaign.


13 Marketing Tips Taylor Approved

  1. To tell a story.
  2. Embrace your reputation.
  3. Speak your audience's language.
  4. Reward loyalty with exclusive experiences.
  5. Keep your brand voice consistent.
  6. Enjoy exclusivity.
  7. make it personal
  8. Meet customers where they are.
  9. Set core values ​​and stick to them.
  10. Restraint is the key to relevance.
  11. Give old content new life.
  12. Keep evolving.
  13. Use the power of surprise and joy.

Main Conclusions

13 Marketing Tips Taylor Approved

1. Tell a story.

Not only does Taylor master the art of storytelling, her narratives are literally woven into her product. Every time you buy a song, you buy its story. These stories serve as universal language for fans and casual listeners alike...and that's probably why we wonder, "Did Taylor Swift read my journal?" while listening.

Steal this strategy:

As a marketer, your job is to tie your product to your brand story. Why? People love content they can identify with. Use your ownperson of the buyeras the protagonist and his pain points as the plot. This helps customers introduce themselves as your customers.

2. Embrace your reputation.

Taylor is nothing but her uncompromising self. By remaining transparent with all of her mistakes and missteps, she has built the close, trusting relationship with her clients that every marketer craves.

Steal this strategy:

Things happen. Instead of avoiding the elephant in the room and jeopardizing your customers' trust, address issues head-on with a sincere apology. You will find your authenticity refreshing.

3. Speak your audience's language.

Taylor has defined her buyer persona. She knows what they struggle with and what upsets them. As she and her fans have matured, she's stayed relevant by speaking about her pain points, from heartbreak and soccer players to music industry politics and gender inequality.

(Video) Taylor Swift - Anti-Hero

Steal this strategy:

Eliminate buzzwords or jargon from your text — they may raise eyebrows with interested parties, but they will only alienate your audience.Try joining a Facebook groupthat is relevant to your customers' industry and pays close attention to the topics that interest them most and how they communicate.

4. Reward loyalty with exclusive experiences.

Most people get the closest they can to their favorite musicians when they have cheap concert seats. That is, unless you are aSwiftie. There is an underground tradition of "Secret Sessions" in Swift's community. a listening party held at Taylor's home so superfans could experience her latest album ahead of its release. Unique experiences like these are extremely effective ways to:

  • Create buzz around a product launch
  • Turn customers into brand ambassadors
  • Making customers feel valued, which inspires action

Steal this strategy:

Start or improve your customer loyalty program. Set up automated emails for customer milestones and birthdays, or take it a step further by offering free updates.

13 Customer-Centric Marketing Strategies To Steal From Taylor Swift (1)

5. Keep your brand voice consistent.

From song lyrics to website copy to Instagram captions, Taylor's brand voice is distinctive and recognizable.ob. Full of personality, her brand voice allows her to stand out from the crowd, making fans feel like they connect directly with her.

Steal this strategy:

B2B companies are notorious for coming across as boring, boring, or overly corporate. Let clients connect with you by creating a style guide for the impression you want to make. Start by making a list of your brandIt iseit is not.

For example:Hufeisen + Co. It's professional, but not unapproachable.

6. Enjoy exclusivity.

Despite being one of the biggest celebrities in the world, Swift is fiercely protective of her private life. You're unlikely to catch her in public, and interviews are few and far between. Her inscrutability brings anticipation to her album releases, which she capitalizes on by including exclusive posters, bonus tracks, and even diary entries with album purchases.

(Video) Taylor Swift being a songwriting genius for 13 minutes

13 Customer-Centric Marketing Strategies To Steal From Taylor Swift (2)

Steal this strategy:

Traditional scarcity tactics tend to take advantage of negative feelings like fear. Instead, make shoppers feel like they're on the inside by offering exclusive deals to email subscribers and using text like "We've reserved a spot for you." Be sure to communicate the value of your offer and the benefits of buying now, not later.

7. Make it personal.

Since the beginning of her career (we're talking the MySpace days), Ms. Swift has done everything to recognize each of her supporters and the role they played in her success. In promoting the lead single for herLoveralbum, a handful of fans unexpectedly received personal videos of the singer herself. Recipients were quick to share their excitement on social media, and from there the power of social proof took hold.

Steal this strategy:

The more we rely on digital communication, the more important personalized messaging becomes. Tear out a page from Taylor's book and record videos for prospects and customerstear. Bonus points if you include their name in the thumbnail!

8. Meet customers where they are.

Taylor Swift knows that the best marketers adapt to their audience, not the other way around. She even coined the term #taylurking; a more charming way of letting fans know that she's following her fans' social media activity.

What makes Swift's social media presence unique? Its ability to adopt the existing user behavior of each platform. Rather than spreading the same message across platforms, Taylor listens and learns how user interactions change from one context to another. For example, Instagram is usually reserved for polished selfies and candid behind-the-scenes shots, while Tumblr hosts lengthy posts and friendly banter.

Steal this strategy:

Step one:Identify where your buyer personas spend most of their time.

(Video) Taylor Swift - Call It What You Want (Lyric Video)

Step two:Study how your ideal customers interact online and tailor your messaging accordingly. LinkedIn can be home to professional updates and thought leaders while video dominates Facebook.

9. Set core values ​​and stick to them.

She may go down in history as the lead singer of a generation, but Taylor uses her voice in so many ways. Standing up for her values ​​has allowed her to strengthen her brand even during the most controversial moments of her career.

Anhang A:In 2015, Apple Music launched a free trial with no plans to compensate musicians.Taylor wrote an open letterThey expressed disappointment at the tech giant's failure to support startups, prompting Apple to change its mindset almost immediately. The letter is a testament to Taylor's commitment to improving the music industry and eventually led to a long-lasting partnership between the two parties.

Steal this strategy:

Call in a 15-minute brainstorming session to create a list of core values ​​with your team. So imagine you have $4,000 to spend, each amount costs $1,000, and decide where to allocate your imaginary budget. Use these values ​​to make critical decisions and reward employees who embody them. This will make your brand stronger.

10. Containment is the key to relevance.

Although it seems Taylor Swift isoverall, she knows exactly when to back off. A relatively quiet personal life allowed her product to speak for itself, without being overshadowed by trivial news and disruptive gossip.

Steal this strategy:

Today's buyers are already struggling with information overload and content fatigue. Don't add to the confusion with irrelevant messages.Segment your customers by lifecycle stageto ensure the right information reaches the right audience. The last thing you want to do is send a sales email to an existing customer.

13 Customer-Centric Marketing Strategies To Steal From Taylor Swift (3)

Frantic Free Trials? Steal these 19 ready-to-use email templates to win back your customers.

11. Breathe new life into old content.

Enjoy your favorite music, great contentnever goes out of style. Taylor uses live performances to reinterpret her hits with mashups and new musical arrangements. With re-recordings of their first five albums underway, we're sure to see a new take on old favorites in the near future.

Steal this strategy:

Identify your top performing material based on traffic and social media shares and think of new ways to share your evergreen content. You could:

(Video) Taylor Swift - I Knew You Were Trouble

  • Combine your best blogs into one eBook
  • Share your experiences in a podcast
  • Turn a blog post into an infographic suitable for social media usecanvas
  • Respond to customer comments and emails in your newsletter

12. Keep evolving.

You never get the same Taylor twice. Her ability to constantly reinvent herself has allowed her to grow with her fans, reaching new audiences with each album era. As other artists achieve their successes, Taylor leaves each chapter on a high and strategizes to make it happencome back stronger than a '90s trend.

13 Customer-Centric Marketing Strategies To Steal From Taylor Swift (4)

Steal this strategy:

lean towards somethingchange buyer behaviorto feed innovative solutions. Look for new ways to eliminate friction and empower buyers to educate themselves, such as:

  • Outline key milestones on the journey to your client's end goal so you can anticipate their needs and proactively support them
  • Offer a clear pricing model
  • Replace the standard “contact us” call-to-action with onelive chat button

13. Harness the power of surprise and delight.

Remarkably, Swift still hasn't found any ways to keep her fans on their toes. From failing weddings to delivering hand-picked Christmas gifts to releasing two surprise albums four months apart, Taylor does whatever it takes to stay connected with her community.

Steal this strategy:

Develop a list of creative ways to create positive experiences around your brand. Here are some ideas to get you started:

  • Send a Starbucks gift card
  • Company goods to give away
  • Handwritten thanks in the mail
  • Make a charitable donation on behalf of your client

Main Conclusions

  • know your customerDevelop buyer personas, interact with their social media, and join (or create) a community.
  • Interact with your audiencethrough emails, personalized videos and phone calls. When you invest in your relationships, you give your customers a reason to invest in you.
  • Stick to your company values.This keeps your customers (and employees) by your side for a long time.

Swift has already made a name for herself in the music industry, and if they were to give out the Grammy for marketing skills, we're pretty sure she'd sweep that category too.

However, these marketing strategies would fail without Taylor's commitment to continually improving her music. Likewise, no marketing genius in the world can make up for a bad product. But a high-quality product combined with a customer-centric end-to-end experience? That's marketing gold.

(Video) Taylor Swift - Begin Again


What are the 7 marketing strategies? ›

The 7 Ps of Marketing

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

What are the 5 marketing strategies? ›

The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things. Let's take a deep dive into their importance for your brand.

What are the 7p's of marketing and their meaning? ›

Initially 4, these elements were Product, Price, Place and Promotion, which were later expanded by including People, Packaging and Process. These are now considered to be the “7 P's” mix elements.

What products does Taylor Swift promote? ›

Taylor Swift is a powerful brand, and she is incredibly careful with how and where she uses her name. Corporate endorsements include Keds, Diet Coke, CoverGirl, Capital One, and Apple.

What are the 8 marketing strategies? ›

A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

What is the 4 C's in marketing? ›

The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4 C's determine whether a company is likely to succeed or fail in the long run.

What is the most popular marketing strategy? ›

Social media marketing is one of the best marketing strategies for small businesses. It involves using social networks to promote and sell your products, services, and brand. Brands can use both unpaid (organic) and paid social media marketing tactics to increase online sales and generate awareness.

What are the 4 main marketing strategies? ›

(Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

What are the 7 P's of marketing PDF? ›

Services marketing are dominated by the 7 Ps of marketing namely Product, Price, Place, Promotion, People, Process and Physical evidence.

What among the 7 in the marketing mix is the most important? ›

In the 7 Ps, the new additions are People, Process, Physical evidence. Let's dive into these marketing tactics, starting with the most important one, product.

What is the difference between 4Ps and 7Ps? ›

Characteristics of 4Ps and 7Ps

As mentioned above, the 4Ps include Place, Price, Product and Promotion. The 7Ps model, on the other hand, is a combination of the 4Ps with 3 additional segments, which refer to People, Process and Physical evidence. People are presenting how our business works inside.

How has Taylor Swift changed the industry? ›

However, Swift's major success with her re-recordings can now empower artists to negotiate with record labels. For example, when discussing royalties, if an artist does not feel like they are getting what they deserve, they could use Swift's example as a bargaining chip to increase royalties.

What does Taylor Swift do to help the community? ›

COVID-19 Solidarity Response Fund

In 2020 Taylor Swift helps people worldwide by participating in a benefit concert One World: Together At Home. People around the globe watched this virtual concert and it received donations for the COVID-19 Solidarity Response Fund.

What brand does Taylor Swift endorse? ›

Brand Endorsement deals

From Keds and Diet Coke to Apple, Papa John's, American Express and others, these renowned brands and companies invest heavily in her and the deals add substantially to Taylor Swift's growing net worth.

What are the 10 business strategy with examples? ›

10 Examples of effective business strategies
  • Technological advantage. ...
  • Improve customer retention. ...
  • Improve customer service. ...
  • Cross-selling products. ...
  • Increase sales from new products. ...
  • Innovation and pushing boundaries. ...
  • Product diversity. ...
  • Price point strategising.
Feb 8, 2022

What are 6 main points of marketing strategy? ›

The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation. The effective integration of the 6 P's of marketing can serve as the foundation for an effective growth strategy.

What is the 8 second rule in marketing? ›

The eight-second rule is key in digital marketing. It represents the length of time an e-mail sender has to convince a recipient to engage with the e-mail received or to convince a visitor to stay on a particular website.

What are the 7 P and 4c in marketing? ›

In services marketing, an extended marketing mix is used, typically comprising 7 Ps ( product, price, promotion, place, packaging, positioning and people), made up of the original 4 Ps extended by process, people and physical evidence.

What is 6c in marketing? ›

His six Cs are content, commerce, community, context, customization, and conversation.

What is 4c vs 4P marketing? ›

The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer. The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions.

How do you attract customers? ›

5 Tips for Attracting New Customers
  1. Identify Your Ideal New Customers. ...
  2. Use Direct Response Marketing to Attract Customers. ...
  3. Give Something Away to Entice New Customers. ...
  4. Give Your Business a Face Lift to Increase Sales. ...
  5. Get The (Right) Word Out.

What is the best marketing strategy and why? ›

Social media marketing is one of the best marketing strategies for small businesses. It involves using social networks to promote and sell your products, services, and brand. Brands can use both unpaid (organic) and paid social media marketing tactics to increase online sales and generate awareness.

What is an example of a marketing strategy? ›

Marketing strategies

For example, if your marketing plan is to promote a new product or service, you might have a strategy dedicated to how you're going to use email marketing to support these broader goals. Every marketing plan will most likely produce several marketing strategies as part of the broader plan.

What is a marketing mix example? ›

Another example of marketing mix is Tiffany & Co. applying product as their competitive edge. Their signature diamond cut (called a “Tiffany True Cut”) is only available at their store. The “Tiffany Blue” of their packaging is so distinctive that the Pantone Company has even named the color after the brand.

What is the difference between marketing and advertising? ›

In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.

How many types of marketing are there? ›

The 19 different types of marketing

Marketing has been around since the 1800s, and there are many different marketing techniques that a company can use. The most effective marketing strategies are the ones that are based on careful marketing research and understanding of the target audienceom/resources/target-audience.

What is the 7 P's process? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.

What are the 4 P's in marketing which is the most important to you why? ›

These are Promotion, Product, Place and Price. These 4 Ps play a major role in delivering the customer needs at the right time and the right place. Philip Kotler says, The most important thing is to predict where clients are going and stop right in front of them.

Which of the 4 P's is most important? ›

Price: The Most Important P in the Marketing Mix.

What are the 4Ps in marketing called? ›

The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion.

Why are the 4Ps outdated? ›

4P's Are Dead (“That Stuff is so 20th Century”)

Because it's an academic framework for marketing that is not practical or actionable. The 4P's marketing framework has been widely used since the 1960's after being formulated by E. Jerome McCarthy (see Wikipedia "4P's Marketing Mix").

What makes Taylor Swift so successful? ›

Taylor Swift is simply a brilliant songwriter and entertainer. She captures the imagination of her audience with her storytelling capabilities, creating an immediate relatability with fans of her music.

How much influence does Taylor Swift have? ›

Taylor Swift has 36.6 billion combined streams of her music and 22.4 million album-equivalent units to-date in 2022. Universally acclaimed as one of her generations' most influential artists, Swift was also recognized for her work this year as a performer, songwriter and director.

What is Taylor Swift's biggest success? ›

Five years ago, Swift's “Reputation” achieved the biggest ever U.S. sales week by traditional album sales with 1.216 million copies sold. “Midnights” topped this record in just four days.

What has Taylor Swift done for her fans? ›

But Taylor doesn't stop there. She takes the time to study her fans' social media pages and create bespoke gifts for them. She even writes hand-written notes, just like a true friend would do. And when she visited one long-term fan, she didn't just bring gifts for her son.

Which celebrity has donated the most money to charity? ›

The Oprah Winfrey Foundation, to which she founded and has donated more than $40 million, strives to help women and children find education and healthcare around the world.

What is important about Taylor Swift? ›

What is Taylor Swift known for? Taylor Swift is an American pop and country music singer-songwriter. Five of her songs, including “Shake It Off” (2014), “Blank Space” (2014), and “Look What You Made Me Do” (2017), topped the Billboard Hot 100. She received a number of awards for her music.

Who is Taylor Swift an ambassador? ›

“I'm very proud to be this year's Ambassador for Record Store Day,” Swift said in a statement. “The places where we go to browse and explore and discover music new and old have always been sacred to me. Record stores are so important because they help to perpetuate and foster music-loving as a passion.

Who owns the copyright to Taylor Swift? ›

In Swift's case, she owns at least part of the composition of most of the songs she wrote, but she does not own the masters. She tried to get them, but businessman Scooter Braun purchased the label she was with when she recorded the songs. So, she re-recorded them.

Is Taylor sponsored by Coke? ›

For years, Taylor Swift has been one of the biggest stars in music, but couldn't do the halftime show because she is sponsored by Coca-Cola, Pepsi's direct competitor.

What are main marketing strategies? ›

A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion.

What are the most essential 7 ms of marketing? ›

Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.

What is the most successful marketing strategy? ›

Most effective marketing strategy: SEO marketing

SEO or search engine marketing tops the list of effective marketing strategies for small business, because it forms the base that all your other online marketing strategies will build upon.

What are the 5 A's in marketing? ›

Named by Dr. Philip Kotler, the five stages (Awareness, Appeal, Ask, Act and Advocacy) allow marketing and sales professionals to create a map of the customer's needs and priorities during the different parts of their purchase process.

What are the 5 most important aspects of successful marketing? ›

Key elements of a successful marketing strategy
  • Segmentation. Your existing and potential customers fall into particular groups or segments, characterised by their 'needs'. ...
  • Targeting and positioning. ...
  • Promotional tactics. ...
  • Monitoring and evaluation. ...
  • Marketing plan.

What are the 9 P of marketing? ›

The 9Ps of marketing mix consists of nine variables, i.e., product, price/pricing, promotion, place/distribution, people/target market, planning/process, partners, presentation, and passion.


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